Diary: Turkey of the week - Draft/FCB Paris - Glade Touch 'n' Fresh

Kunal Dutta thinks the Glade Touch 'n' Fresh ad from Draft/FCB Paris stinks:

"This crap is exactly why brands should invest in local planning before exporting foreign ads. Child distressed by his own smell after taking a dump is quite enough for hygiene puritans, but the intervening mother eager to know 'what's happening?' takes the conversation into the realms of farce. The dubbed dialogue and Spanish guitar music adds to discomfort, but not as much as the closing strapline: 'The welcoming scent of home.'"


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