Diary: Turkey of the week - Draft/FCB Paris - Glade Touch 'n' Fresh

Kunal Dutta thinks the Glade Touch 'n' Fresh ad from Draft/FCB Paris stinks:

"This crap is exactly why brands should invest in local planning before exporting foreign ads. Child distressed by his own smell after taking a dump is quite enough for hygiene puritans, but the intervening mother eager to know 'what's happening?' takes the conversation into the realms of farce. The dubbed dialogue and Spanish guitar music adds to discomfort, but not as much as the closing strapline: 'The welcoming scent of home.'"

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content