Diary: Turkey of the week - Draft/Mint
Rachel Gardner is unimpressed by Draft's new work for Mint: "In the ongoing credit card series this execution really has to be the worst yet. Two men discuss getting a Mint card to help buy a car and the inevitable bad memory associations. Cut to a clip of one of the men appearing on a live television show being beaten to a pulp by a girl called, yes, you've guessed it, Mint. It's beyond ridiculous, badly acted and does nothing for the brand. University students could have produced something better.
