"Truly. It is utterly horrendous. Yes, sometimes advertising can be a bit patronising because ads have to get a lot of info into a very short amount of time. But this campaign makes the viewer out to be a complete and utter imbecile who wouldn't be able to get through their sad little life if they didn't have the stupid voiceover to help them. If this ad was a horse, it would be a tub of glue by now. Utterly, utterly abysmal."
Noel Bussey thinks the latest Nivea ad by DraftFCB is the worst ad ever made: