Diary: Turkey of the week - Echo Falls

Noel Bussey is considering becoming teetotal after watching Ignito's latest campaign for the wine brand Echo Falls. He says: "If the drink is as sickly sweet as the advertising, then I'm surprised anyone bothers to drink it at all. The hazy colours, calming music, friendly lady hugs and shots of the sun are all designed to show how drinking the wine is a relaxing and calming way to spend an afternoon. But judging from the amount of wine they appear to be tucking away, the women must be well and truly battered."