Diary: Turkey of the Week - Economia of Germany/Hero's Fruit2Day drink

Emma Barns can't swallow Economia of Germany's new work for Hero's Fruit2Day drink:

"Not only does it look like the agency has duplicated the style of every other healthy drinks ad, but it has done it in the cheesiest way. The ad starts by suggesting that people can't move for massive posters telling them to eat five portions of fruit and veg a day, then cuts to a girl trying to look like she's enjoying her Hero Fruit2Day drink. With so many other products in this market, this ad is in danger of being lost in the fray."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content