DIARY: Turkey of the week - Esure/In-house

Rebecca Beer gapes in disbelief at the new spot for Esure, created in-house: "This ad is poorly executed and embarrassingly acted from the outset, all thanks to Michael Winner, who has written and directed the ad, as well as inflicting his personal performance on the public by starring in it too. Delaney Lund Knox Warren & Partners got off lightly when it parted company with the brand last month."

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