DIARY: Turkey of the week - Euro RSCG BETC (Paris)'s ad for Carte Noir

Euro RSCG BETC (Paris)'s ad for Carte Noir leaves a foul taste in

Lucy Aitken's mouth: "Female journo meets continental contact for coffee

and tries to recreate Gold Blend's magic by using words such as

'smooth', 'dark' and 'irresistible'. Unmagical, cliched and

cringe-worthy."



Topics