DIARY: Turkey of the week - Euro RSCG BETC (Paris)'s ad for Carte Noir

Euro RSCG BETC (Paris)'s ad for Carte Noir leaves a foul taste in

Lucy Aitken's mouth: "Female journo meets continental contact for coffee

and tries to recreate Gold Blend's magic by using words such as

'smooth', 'dark' and 'irresistible'. Unmagical, cliched and



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content