Diary: Turkey of the Week - Euro RSCG Fuel/Volvo

Noel Bussey is driven to despair by the latest Volvo ad from Euro RSCG Fuel:

"Maybe I'm slow, but I can't seem to grasp the significance of the questions posed of the car. 'Will it ever witness insider trading?' a skier asks. 'Will it hear a Hollywood film pitch?' a woman standing in her office wonders. Obviously, the answer to all the questions is 'no'. It's just a car, although you would be forgiven for thinking Volvo had just invented the first four-wheeled sentient being watching this ad."


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