Diary: Turkey of the Week - Euro RSCG Life/Nicotinell

Larissa Bannister is almost driven back to smoking by Euro RSCG Life's "motorcyclist" spot for Nicotinell:

"This just looks like an excuse to get a glamorous brunette into an ad without any thought as to whether it's relevant. I really can't see how a model roaring up and down city streets astride a motorbike is going to encourage anyone to give up the fags. But leaving the minor issue of effectiveness aside, this ad is truly dreadful - it looks tacky and makes Nicorette's giant cigarette ads look ground-breaking."