"Take a dash of Spooks, add a touch of James Bond, then stir in a large dollop of every cliche-ridden action movie you've ever seen and what have you got? A very bland commercial for a pain reliever, that's what. The sight of a smug-looking woman evading a couple of heavies by abseiling down a building leaves me neither shaken nor stirred. I think I'd rather have the old white-coated boffin giving me a science lesson."
John Tylee finds Euro RSCG's latest TV spot for Nurofen a real headache: