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Diary: Turkey of the week - Euro RSCG Paris/Citroen

Kate Nettleton thinks a significant amount of meaning has been lost in the translation of Euro RSCG Paris' latest Citroen ad:

"I just don't understand this ad on a number of levels. First, the voiceover explains the benefits of Citroen's lower-emission car at such a frightening pace I can barely understand what he's banging on about. And second, the symbolism of the random grunts emanating from both men goes completely unexplained - it just sounds as though they both have severe speech impediments."

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