DIARY: Turkey of the week - Euro RSCG Wnek Gosper/Airwick Crystal Air

Emma Barns thinks Euro RSCG Wnek Gosper's new ad for Airwick Crystal Air is definitely to be sniffed at: "What could an opera singer and an air freshener have in common? The tenuous link is that, like the singer, Crystal Air can 'fill a room' too. The client must have been completely overpowered by his own product to have signed this one off." Got a Turkey?

E-mail turkeys.campaign@haynet.com.

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