Feature

Diary: Turkey of the Week - Euro RSCG/Woolite

Francesca Fisher is bored, bored, bored by Euro RSCG's latest campaign for Woolite:

"It's as if an ad for Cillit Bang mated with one for Vanish and produced a Woolite baby. 'More than just a detergent, it's a safetergent' must be one of the worst lines in the ignoble history of detergent advertising. Flirty glances directed at the man brandishing a bottle of Woolite from the girl with the faded jeans are, well, strange. It's also unclear why Woolite man suddenly pops up in the girl's bedroom."

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