"It's as if an ad for Cillit Bang mated with one for Vanish and produced a Woolite baby. 'More than just a detergent, it's a safetergent' must be one of the worst lines in the ignoble history of detergent advertising. Flirty glances directed at the man brandishing a bottle of Woolite from the girl with the faded jeans are, well, strange. It's also unclear why Woolite man suddenly pops up in the girl's bedroom."
Francesca Fisher is bored, bored, bored by Euro RSCG's latest campaign for Woolite: