Diary: Turkey of the Week - FPP Design/Procter & Gamble's Pringles

Robin Hicks feels slightly deflated after seeing FPP Design's poster for Procter & Gamble's Pringles:

"OK, so this isn't the worst poster ever made, but the strapline makes my skin crawl. A paranoid Proctoid seems to have learned that Pringles' famous 'once you pop, you just can't stop' line is being used by clubbers with reference to popping pills. Now links to drugs and/or addiction just won't do but the watered-down alternative - 'once you pop, the fun won't stop' - is depressingly lame and the drug connotations are still there, but are now buried just beneath the surface."


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