"It's explosion after explosion in detergent ads these days, and Grey's new stinker for Febreze is no different. The Febreze family (who urgently need acting lessons) are inconsolable in the wake of a flower bomb in their living room. Luckily, the deodoriser comes to the rescue with its alternating scent plug-in thingy. But all the chemicals in the world couldn't mask the stench from this one."
Anne Cassidy thinks that the current "war on terror" approach seems to be informing a few too many ad campaigns lately: