"This ad makes me cringe on so many levels. There's the watered-down punk version of the folk song English Country Garden. And the poor attempt by the ex-Sex Pistol John Lydon, aka Johnny Rotten, at comedy with his boggling eyes and over-the-top pronunciation of 'B' for butter or British. Why would you want Lydon to be the face of British butter? We always knew he was a sell-out but this is a new low."
Caroline Lovell is bemused by Grey London's TV spot for Country Life, which tries to mix punk with butter: