DIARY: Turkey of the week - Heye & Partners and DDB Chicago/McDonald's

Toby Huntington thinks Heye & Partners and DDB Chicago's "I'm loving it" campaign for McDonald's rings false: "I just can't make a connection between the healthy, active lifestyles portrayed in the ads and a bag of greasy fries. And having the TV ad breaks as saturated with the annoying 'I'm loving it' rap as a McDonald's burger is with fat doesn't help." Know a worse ad? E-mail turkeys.campaign@haynet.com.

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