Diary: Turkey of the Week - In house/Daily Express TV ad

Ian Darby is uncomfortable with the political undertones of the Daily Express' latest TV ad, which was produced in-house:

"The paper appears to have replaced its 'Express delivery' activity with an ad that wouldn't look out of place with a BNP logo on it. Supporting the paper's 'crusading for Britain' positioning, it shows people supporting British values such as common sense and manners. Backed by gut-wrenching music, this comes across more like a political manifesto than an ad for a dynamic, interesting paper."

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content