Diary: Turkey of the week - In house/Sominex

Anne Cassidy wishes she had slept through the latest ad for Sominex, the herbal sleep remedy, which was created in-house:

"The ad's female narrator explains in excruciatingly patronising terms that the sheep people count before nodding off are dossing about now Sominex is on the scene. To illustrate this, we have some totally charmless, badly animated sheep knitting or reading a tabloid newspaper (Ewes of the World, perhaps?). Thirty seconds have never dragged by so slowly."