"They are so annoying that even though I have only watched the programme once, those crimes against advertising are seared on to my brain. They make me wish Kerry Katona and Jason Donovan could both be eaten by a bear. But that's not the most irritating thing. They managed to distract me from my enjoyment of Gemma Atkinson - which is unforgiveable in my book."
Noel Bussey detests the Iceland idents for I'm A Celebrity ... Get Me Out of Here!: