Caroline Marshall picks J. Walter Thompson's poster for Kit Kat's Britain's Biggest Break: "As someone who read the recent comments of Nestle Rowntree's Chris White with amazement, I was more than ordinarily interested in seeing what his new style of management might produce. And here we have it. A Kit Kat ad with all humour, subtlety, originality, credibility and, of course, persuasiveness removed." Seen worse? E-mail firstname.lastname@example.org.
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