Jeremy Lee baulks at J. Walter Thompson's TV spot for Smirnoff Ice: "Now, I'm up for a laugh as much as the next man but this ad seems to be about ten years out of date. The only accolade this spot will win is the most charmless, least funny of all the 'lads culture' ads. Unfortunately, this reflects as poorly on the brand as it does on the creative team." Seen worse? E-mail email@example.com.
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