Diary: Turkey of the Week - JWT/HSBC

James Hamilton is scratching his head after watching JWT's new campaign for HSBC:

"Granted, coming up with anything to trump 'the world's local bank' was never going to be easy, but you would have thought JWT would at least have had a stab at it. Instead, we get a string of questions which relentlessly drive home the insight that different people have different points of view. Ninety-nine per cent of these opinions are sure to be: 'What on earth has this got to do with an international bank?' But still, that is just what I think."


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