"Pass the sick bucket. Corporations have woken up to the fact that a strong green message can be an effective marketing tool. However, if the message comes across as insincere, it is worthless. I think the schmaltz has been piled too high in this spot asking consumers to 'choose greener banking'. Touchy-feely music, happy people from the developing world, polished kids with big teeth, cute goats in trees ... Enough already."
HSBC's latest ad by JWT makes Francesca Newland cringe: