Diary: Turkey of the week - JWT/Mazda

Emma Barns bristles at JWT's Mazda ad:

"A Mazda driver shoves some mannequins in the back of his car and takes them for a spin. When they emerge, their nipples are inexplicably erect. We're meant to believe a lump of plastic can get turned on by a ride in a Mazda. Presumably, we're supposed to think this feeling translates to real girls but evidently they weren't used because, actually, a ride in a five-door hunk of metal isn't conducive to nipple action. Girls do not and will never get excited about a car like this."