Diary: Turkey of the week - JWT New York/Kleenex

Noel Bussey is left looking for tissues to wipe away his tears of embarrassment after watching the latest Kleenex work from JWT New York:

"Who are these emotional retards who can sit in a busy street and cry to a total stranger? And to me it seems particularly callous of the creatives to use a person's moment of intimate weakness to flog tissues. I can only think where next to prove the brand's uses. Offering men a booth and a gentleman's magazine."

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