Diary: Turkey of the week - JWT New York/Microsoft

Ian Darby is certainly not switching his Mac for a PC after watching JWT New York's latest Microsoft ad:

"This latest attempt to humanise Microsoft is even more annoying than the 'I'm a PC' campaign. This spot is overlong and makes the point that culture and people are as important as product in a really clumsy fashion with its tedious homespun animation and annoying techy voiceover. Microsoft should hit the restart button on its advertising activity."