I'm not convinced. Essentially, they've just hung a chandelier from a tree and invited a bunch of try-hard Hoxtonites along. 'You too could go somewhere extraordinary,' the voiceover says. The Great Wall of China is extraordinary. Freezing my arse off in a wood with a bloke dressed like a toadstool is not."
Kate Nettleton will not be partying with Smirnoff after watching the latest spot from JWT New York: "This inane two-parter explains that Smirnoff is holding some fantastical party in a wood.