"I wouldn't want this guy around on my summer holidays. Every time he shaves, there is a massive shower of rain. That's a metaphor, folks, for the hydrating powers of Wilkinson Sword shaving products. And as metaphors go, it's the clunkiest I've witnessed in ages. I'm surprised this idea made it past the pitching stage."
It's not like ads in this category are ever going to set the world alight, but Anne Cassidy is massively underwhelmed by the latest Wilkinson Sword ad by JWT New York: