"It's a simple premise. Show viewers all the possibilities of a cruise holiday through the magical medium of cheap CGI, then repeat the question 'why not?' over and over again, until they reach for the phone in a daze to book a holiday with Royal Caribbean. Sadly, the blandness of this ad, the monotonous voiceover and anodyne soundtrack could only have the power to lull people into unconsciousness."
Anne Cassidy isn't a fan of cruises, and less so after watching JWT's new campaign for Royal Caribbean: