Diary: Turkey of the week - JWT/Royal Caribbean

Anne Cassidy isn't a fan of cruises, and less so after watching JWT's new campaign for Royal Caribbean:

"It's a simple premise. Show viewers all the possibilities of a cruise holiday through the magical medium of cheap CGI, then repeat the question 'why not?' over and over again, until they reach for the phone in a daze to book a holiday with Royal Caribbean. Sadly, the blandness of this ad, the monotonous voiceover and anodyne soundtrack could only have the power to lull people into unconsciousness."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus