"There's a bunch of idiots running around a field in brightly coloured body condoms. Then Mr Blue pops up and they all panic because they think he's full of Es (you might have to be to enjoy this) and they make a dash for it inside a giant Smarties tube. But, not to worry, it all turns out well in the end (he's not chemically enhanced, apparently), and he gets in the tube. They should be wary though, he's wearing a rucksack."
Anne Cassidy thinks the folks at JWT may have consumed a few too many E numbers before coming up with this new ad for Smarties: