Diary: Turkey of the Week - JWT/Special K Medley

John Tylee is bemused by the way JWT has forced a link between Special K Medley, a lighter-than-muesli alternative to the rabbit food-esque breakfast, and Switzerland:

"I can't see the link at all and this commercial is as bland to watch as muesli is to eat. It is worth remembering that along with cuckoo clocks, Switzerland is also famous for dodgy bank accounts and Nazi gold. I can't imagine, though, that JWT will want to start ripping off these Swiss institutions for its next HSBC ad."


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