Diary: Turkey of the week - Landmark Mayo Communications/Zirtec

Emma Barns turns her nose up at Landmark Mayo Communications' latest ad for Zirtec: "I can't see how making hayfever entertaining, with lots of fake sneezing miraculously cured by popping a pill, intermingled with one of the worst jingles ever, is going to resonate with the masses. Summer sniffles are bad enough without ad drivel too." Seen worse? E-mail turkeys.campaign@haynet.com.