Feature

Diary: Turkey of the Week - Leo Burnett/Frosties

Kunal Dutta is absolutely flabbergasted that Leo Burnett has resurrected that flipping Frosties song:

"There is no excuse for this repeat performance. Why the setting of an opera house? It only adds to the embarrassment, alienates kids, and makes this calamitous spot even more cringeworthy. Worst of all, I bet there are planners that will jump to its defence, showing product recall figures from the last campaign. Well, here's some free insight. It was recalled because everybody hated it the first time around."

Topics