Diary: Turkey of the week - Leo Burnett/Kellogg - Nutri-Grain

James Hamilton is more than a little disturbed by the latest Nutri-Grain commercial for Kellogg by Leo Burnett:

"Flogging a cereal bar with a 'straight from the horse's mouth' approach isn't the most original of ideas. And unfortunately for Kellogg, this lack of creative imagination is compounded by a script that's so lame it should be in the knacker's yard, and effects that are creepy, not at all special: they waddle round like a cross between Trigger and a Dalek. It's most disconcerting."