DIARY: Turkey of the week - Leo Burnett/McDonald's

Rachel Gardner is unimpressed by Leo Burnett's ad for McDonald's starring the England rugby captain Lawrence Dallaglio: "Yet again a sportsman delivers a wooden performance, which is neither funny nor does anything to improve the credentials of the brand. Dallaglio should stick to what he knows best." Seen worse? E-mail turkeys.campaign@haynet.com.


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