Diary: Turkey of the week - Leo Burnett Turin/Fiat

Ian Darby feels let down by Leo Burnett Turin's latest Fiat TV ad for its Sedici model:

"This ad starts promisingly with a baby pissing all over its father's face, but then degenerates into a series of desperate, cliched images of a family enjoying various degrees of adventure. The final scene of the father rescuing a child's toy bear from a raging torrent is especially ridiculous. It seems, with this one, that there was an idea and even some humour in there, but then they just gave up."

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content