Diary: Turkey of the week - Leo Burnett Turin/Fiat

Ian Darby feels let down by Leo Burnett Turin's latest Fiat TV ad for its Sedici model:

"This ad starts promisingly with a baby pissing all over its father's face, but then degenerates into a series of desperate, cliched images of a family enjoying various degrees of adventure. The final scene of the father rescuing a child's toy bear from a raging torrent is especially ridiculous. It seems, with this one, that there was an idea and even some humour in there, but then they just gave up."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus