Diary: Turkey of the week - Leo Burnett Turin/Fiat

Ian Darby feels let down by Leo Burnett Turin's latest Fiat TV ad for its Sedici model:

"This ad starts promisingly with a baby pissing all over its father's face, but then degenerates into a series of desperate, cliched images of a family enjoying various degrees of adventure. The final scene of the father rescuing a child's toy bear from a raging torrent is especially ridiculous. It seems, with this one, that there was an idea and even some humour in there, but then they just gave up."