Diary: Turkey of the week - M&C Saatchi/Kingsmill

Kate Nettleton has a confession to make:

"I don't like the new Kingsmill 'Confessions' campaign, by M&C Saatchi. The main character in the ad shares my name, but that is where our similarities end. She shuns lying in bed with her husband to run downstairs and fix herself a bacon sarnie. Add to that her irritating narrative punctuated by bizarre animations, as if to imply that us bacon-sandwich-munching women somehow think in cartoon, and you've got yourself a very annoying ad."