"The idea of a backward look at the events leading up to a passionate encounter looked so fresh and original in the Lynx 'getting dressed' commercial. This cheesy reheat is about as appealing as gum disease. Equally unoriginal is that if you're out to score, it might be wise to brush your teeth first. What about a clean pair of knickers?"
John Tylee can't help a feeling of deja vu when watching M&C Saatchi's latest spot for Macleans toothpaste: