"While I understand a certain amount of artistic licence is acceptable, this is plain implausible. It features a smug man describing his day in London - he packs in no fewer than seven journeys. Then Gordon Ramsay makes a soul-selling cameo appearance. The ad is made all the more irritating when you consider Londoners are currently enduring conditions on the capital's transport system deemed unacceptable for cattle."
Darren Davidson despises M&C Saatchi's "journeys" campaign for Transport for London: