DIARY: Turkey of the week - Mazda ad

Jenny Watts winces at the Mazda ad, created by the US agency Doner:

"Everything about this ad sets my teeth on edge. Amid generic shots of

the car driving around we are treated to an appalling soundtrack which

warbles 'zoom zoom zoom'. Other brands have proved it is possible to do

great car ads, so this stands out as a bona fide stinker."



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