DIARY: Turkey of the week - McCann-Erickson/Action Energy

Francesca Newland gags every time she sees McCann-Erickson's spot for Action Energy: "I don't gag out of squeamishness either. It's just such an awful ad. The idea of bleeding office equipment really jars. The gore factor makes you expect a charity for human or animal suffering, but when it reveals that it's actually for saving energy by turning off your photocopier, you feel let down." Seen worse? E-mail turkeys.campaign@haynet.com.


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