DIARY: Turkey of the week - McCann-Erickson/Bacardi Breezer

Ian Darby can't believe McCann-Erickson's new Bacardi Breezer ad: "Bacardi Breezer makes you act like a complete prick and humiliate yourself in front of your future father-in-law. That's the message of this inanely conceived, poorly acted and banally scripted commercial. A desperate attempt to inject humour into a brand that contains none."

Topics