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Diary: Turkey of the Week - McCann Erickson Barcelona/Nesquik

Katherine Levy is hopping mad over McCann Erickson Barcelona's new spot for Nesquik:

"What a patronising ad. The annoying rabbit tells parents to feed their kids Nesquik - aka a sugary milk drink - because 'they only grow up once'. Plus, the bunny's voice is badly cast - in my head, it sounds like a little squeaky bald man with a bunged-up nose. The spot shows the kids making a mess, yet their mother appears as a fresh-faced Nigella-type shimmering implausibly in a silk blouse at the end."

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