Diary: Turkey of the Week - McCann Erickson/L'Oreal

John Tylee really doesn't think that watching L'Oreal's new Men Expert Hydra-Sensitive ad from McCann Erickson in the US was worth it:

"Yes, I know that taking a pop at a L'Oreal commercial is about as difficult as shooting fish in a barrel, but this spot starring Patrick Dempsey, of Grey's Anatomy fame, is well down with the skincare giant's toe-curling worst. Far from giving L'Oreal extra bloke appeal, Dempsey appears so narcissistic and smug that most blokes would happily punch his lights out."