Diary: Turkey of the week - McCann Erickson Manchester/SCS Sofas

Glen Mutel smites McCann Erickson Manchester's ad for SCS Sofas: "In this ad, Mari Wilson returns from pop obscurity to sing her 1982 hit Just What I Always Wanted - complete with new lyrics about sofas. It is, of course, absolute rubbish. A supporting ad, in which Martin Kemp declares he's 'made up to be the new face of SCS Sofas', is almost as bad. In Kemp's ad, the lyrics to Kool & the Gang's classic Get Down On It have been cleverly changed to 'sit down on it'. Campaign of the Year, anyone?"

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