Diary: Turkey of the week - McCann Erickson/Orville Redenbacher

Noel Bussey cannot believe that ads like McCann Erickson's work for Orville Redenbacher popcorn still get made:

"Family get excited about movie night. Family prepare popcorn to enjoy while watching movie. Dad forgets movie. What a plonker and how we all laughed. Except no-one is laughing and never will. This particular storyline has been used exactly 13,675 times since advertising was created, and it's about as fresh as the product they're trying to sell."