DIARY: Turkey of the week - Miles Calcraft Briginshaw Duffy/Addiction

Rebecca Beer is disappointed by Miles Calcraft Briginshaw Duffy's Addiction ad: "Although no expense was spared on production, this 'raunchy' spot just doesn't cut the mustard. A woman smelling the scent fantasises about a man unzipping her tiny skirt, but the ad just ends up wheeling out the tiresome cliches usually brought in to sell men's fragrances."

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