Diary: Turkey of the Week - Miles Calcraft Briginshaw Duffy/Benecol

Emma Barns can't stand Miles Calcraft Briginshaw Duffy's over-the-top Benecol ad:

"The ad uses an oversimplified metaphor to show how a Benecol marge or yoghurt can prevent cholesterol getting into the bloodstream. Hundreds of yellow and blue people in hippy gear march about on an island. The blue Benecol people act as over-zealous lifeguards preventing the yellows from swimming in the sea. Whatever the science says, this ad doesn't persuade me to part with £4 for a tiny pot of yellow stuff to go on my toast."


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