DIARY: Turkey of the week - Mortimer Whittaker O'Sullivan/Direct Line Insurance

Glen Mutel feels slightly unclean after watching Mortimer Whittaker O'Sullivan's latest effort for Direct Line Insurance: "What can one say? A flimsy idea, a dreadful script, a poor treatment and painful acting - this ad is a real stinker alright. And if you think this is bad, you should see the other execution in the campaign."